“ My dictionary says design is a planner’s scheme conceived in the mind, of something to be done. If this definition is acceptable, then the business executive, is also a designer. His or her whole life is spent designing– designing marketing plans, financial plans, plant layout, competitive strategies and the rest.

Good design in business, just as in the arts, is quite simply the very best that one has in himself to do. It is not always an easy or pleasant or enjoyable thing to do your best. For any human being to do his or her best, he or she has to have the association and assistance of other people and has to be humble enough to take it.