LIONEL TRAINS

Each icon in the family of Lionel trademarks was created for a specific purpose. For example, the Lionel Ambassador Club icon was developed to identify a nation-wide volunteer group of enthusiasts who conduct seminars for the purpose of introducing the model railroading hobby to youngsters.

The Lionel “Post War” icon was developed to brand and package Lionel's line of Post World War II locomotives and rolling stock. Imagine a brand new 1957 automobile. That is, imagine a brand new 1957 Chevy, manufactured today, using the original tooling, stamping dies, upholstery, paint schemes and engine components.

That’s essentially what Lionel did when they dusted off 60 year old tooling and remanufactured many of its most popular models from the late 1940s and early 1950’s.

Services Provided

•Trademarks
•Packaging
•Advertising