LOUISVILLE SLUGGER

There is not a name in all of professional sports that is more revered. Louisville Slugger is a world-famous American icon.

Our collaboration with Louisville-based Dan Stewart included the creation of the logotype that is literally “branded” on virtually every baseball bat used by major league players today.

Steeped in tradition, the Major leagues allow the use of only wooden bats. By contrast high school and college ball players typically use aluminum bats that are made through a process called “swedging”. These bats, while less likely to break, make a distinctive hollow sound when the ball makes contact with the bat. Wooden or aluminum, Louisville Slugger bats are emblazoned with our graphics.

Services Provided

•Trademark Development