TRACTION

The name "North American Specialty Flooring" didn't have much emotional appeal, distinction or memorability. After we coined and introduced the brand name "Traction", with the supporting tag line "Get Some", sales exploded for this maker and installer of running tracks & sport flooring systems. Our trademark design, product literature, trade show exhibits, print advertising campaign, and dramatic easy-to-navigate web site have produced dramatic results for this young company, launching it into national prominence.

Services Provided

•Naming
•Brand Identity
•Advertising
•Tradeshow Exhibits
•Website Design
•Sales Materials
•Copywriting
•Video Production