Wm. K. WALTHERS
Based in Milwaukee, Wisconsin, Wm. K. Walthers is the world’s largest distributor of products for model railroading industry.
Working closely with Model Railroading Hall of Fame member, Michael Stephens and key Walthers executives, our work included the organization and rebranding of the firm's branded product lines.
In addition, we rebranded and repackaged Walthers exhaustive line of Cornerstone building kits. In the process, we developed a system for carton-sizing and an easy-to-implement graphic format for labeling. Our system enables Walthers to realize significant on-going cost savings for carton manufacturing and label printing
Rounding out the Walters line is SceneMaster, a line of scale model landscaping items ranging from trees, bushes and flowers, to vehicles and figures of all kinds and much more. It it exists in the real world, it’s likely to exist in the SceneMaster line of amazing miniatures.
•Product Line Branding